Everybody who ever had a pet will know how special the relationship with a furry friend can be.  So, when ZooRoyal asked us to develop their very first brand campaign, a campaign to give their brand a tonality and a visuality to make them appear as a pet supply brand that doesn't reduce pets to their needs (eating, playing, sleeping), we went one step further: We did not only showcase the animals themselves, but we celebrated all the crazy, funny, weird, and absolutely unique relationships and moments between them and their humans. And we built the foundation for an authentic and new brand identity.